After a year full of challenges, showing your appreciation to your customers is more important than ever. There are many ways to express your gratitude this year, many costing little in the form of money or time. And if you haven't started thinking about thanking your customers, there's no time like the present to get started!
2020 has proven to be a year like no other. Many Americans agree this year has been more challenging than the past, with many consumers' lives turned upside down by the COVID-19 pandemic. The news is even more frightening for business owners, as more than 3,600 Kansas businesses have closed or filed for bankruptcy. Many other companies are struggling to make ends meet as the pandemic continues to affect the nation.
Given these statistics, business owners need to let their customers know how much they appreciate their support. As the year comes to a close, take some time to reach out to the people who have helped keep your business afloat this year.
If you are wondering how to thank your customers for their support this year, then you're not alone. No two customers are exactly alike, so it's natural to wonder what you should do to express your gratitude. If you are ready to show your appreciation, but are not sure how to do it, then consider the five ideas below:
Everyone enjoys receiving mail that contains an upbeat message! You have many options to consider, including flyers, cards with a handwritten note, or decorative poly mailers. If you decide to design the mailers yourself, remember to keep your message heartfelt but succinct. Make sure your company logo is visible, so your customers will know who it is from right away.
"The great part of videos is that it's impossible to fake being personal. The customer knows how much time you've really put in." - Sarah Chambers, Shopify
How many times have you received a personalized video thanking you for your time, your support, or a purchase? If you are like most Americans, the number is probably zero! So you can imagine how pleasantly surprised your customer would be if they received a short video from you expressing your thanks and wishing them the best in the new year.
Offering a special promotion to loyal customers is a win-win for both your customer and your business. If you choose this way of saying thanks, it's essential to make sure that the promotion you offer is relevant, enticing, and motivating to your customers. Here are a few examples:
There are many reasons why you should thank your customers for their support this year. Whether you decide to send a card, a small gift, or a personalized email, it's essential to let your customers know you care. This small act of appreciation will go a long way with your consumers, remembering it in the future when they go to make a purchase.