Don't Make These 6 Social Media Marketing Mistakes

In 2022, social media marketing is still more important than ever. More than half of the people on the entire planet use social media, a total of 4.62 billion. That's a lot of people who could potentially interact with your content! 

Even so, some...

5 Ideas to Spruce Up Your Marketing This Spring

Shake off the winter blues and blahs by revamping your marketing campaigns for the spring. Engage your target markets with energetic campaigns that move their attention to novelty and new trends — no matter what industry you're in. Shaking up your...

5 Ways to Level Up Your Social Media Marketing

Social media marketing is easily one of the most critical parts of your strategy to attract and keep life-long customers. In fact, according to HubSpot, "73% of marketers believe that their efforts through social media marketing have been "somewhat...

What's The Difference Between OTT and CTV?

Business owners need to know where to invest their marketing dollars to make them count. This includes different types of video marketing content. However, you might be unsure whether you should use connected TV (CTV) or over-the-top (OTT)...

4 Tips for Building a Strong Brand Image

The importance of brand image — the public's perception of your company — is that it can quite literally make or break your company. A strong brand image will elicit strong ties to your target audience that builds loyalty and gets you through your...

Should You Advertise During Your Industry's Off Season?

Even if your business is seasonal, it's important to stay ahead and continue marketing to remain top of mind when the peak season returns. Business owners often consider pausing their ad spend during the off-season, but the fact is that this doesn't...

How to Create Thought Leadership Content

Thought leadership content is a compelling tactic used to establish authority and expertise in an industry. Thought leadership positions you as an individual or your brand as the leading expert on a certain subject; not only does this make your...

What is Job Connection? Recruit Top Talent in Kansas City

It's become more difficult than ever for many employers to recruit new employees. due to several factors. One of the biggest reasons for this challenge was the spread of the pandemic and the uncertainties around it. Millions of layoffs occurred...

Job Connection vs. Job Seeking Platforms: Which is the Better Choice for Recruitment?

Employers and job seekers are always looking for the right candidates and positions, respectively. However, the job hunt today has become a struggle for both parties. Part of the reason for this is the fallout of the pandemic, which has disrupted...

Why Should Employers Advertise Jobs on TV?

Employers in Kansas City and across the country are struggling to hire and retain talent in today's environment. The pandemic and The Great Resignation have created one of the toughest times for both employers and employees in history. Between...