Business owners need to know where to invest their marketing dollars to make them count. This includes different types of video marketing content. However, you might be unsure whether you should use connected TV (CTV) or over-the-top (OTT)...
Tiffany Romeo
Recent Posts
Employers and job seekers are always looking for the right candidates and positions, respectively. However, the job hunt today has become a struggle for both parties. Part of the reason for this is the fallout of the pandemic, which has disrupted...
Many businesses experience slow and busy seasons throughout the year, and marketing efforts will change during these times. However, having a year-round marketing strategy can keep companies ahead at all times. It may be tempting to pause campaigns...
Companies often make the mistake of simultaneously launching different campaigns to achieve their goals, not recognizing this is often inefficient. Instead, it's better to choose suitable campaigns based on the specific goals in place, like branding...
After a year full of challenges, showing your appreciation to your customers is more important than ever. There are many ways to express your gratitude this year, many costing little in the form of money or time. And if you haven't started thinking...
Many businesses are still dealing with the unexpected difficulties that 2020 brought due to the COVID-19 pandemic. Subsequently, business owners haven't really had much time to think ahead to 2021 and what their plans will be for the next year....
Customers are choosing to support businesses that care. They are voting with their dollars and choosing businesses which support their local communities, care for the environment, or take other measures that show what the company stands for. ...
Spring is a time of growth and fresh starts, and not just in nature. Your business can also take advantage of the changing seasons and use the advent of spring to grow and refresh your marketing opportunities. Spring is a great time to analyze your...
