Travel businesses were hit hard throughout 2020 and the first half of 2021 by the COVID-19 pandemic. Between travel restrictions and consumer uncertainty, many travel plans were delayed, modified, or outright canceled. This included personal travel and business travel, leaving direct travel businesses (such as hotels and transportation companies) and indirect travel businesses (such as tourist venues) facing shutdowns and evaporating cash flow.
However, as businesses reopen and travel restrictions ease with the widespread availability of the vaccine, travel businesses can look forward to booming demand and travel-hungry consumers. To seize your portion of this demand, it's crucial to have the right marketing campaigns underway.
Along with these topics, you can also give your audiences a wide array of content types. Visuals-heavy infographics, videos, guest posts, and other fun alternatives to traditional articles are worth the extra time.
If you have testimonials and reviews from customers, especially for 2021 travels, post them prominently. Recency matters more than ever in a world of changing regulations and travel norms.
You can use emails to promote new travel deals and promote new or modified services. Include highly graphical displays of recent customer testimonials and feedback as social proof that your post-pandemic services are precisely what your readers are looking for.
You can also create newsletters to maintain routine communication with your contacts. In these newsletters, you can publish or link to guides about traveling solo or with family, what to bring for domestic or international travel, changing regulations on vaccination and quarantine requirements, and more. In every email, try to provide both educational value and promotional highlights to engage readers.
Revamping all of your marketing at the same time as you're opening your doors and creating flexible travel services for your customers is challenging. Instead of trying to take on email marketing, social media marketing, paid advertising, content marketing, and SEO projects just with your internal team, partner with an experienced marketing agency that can support you and let you focus on your business.
Media and digital marketing experts can help you create a comprehensive marketing plan for post-pandemic travel services. Working with a third-party service can streamline the process while providing the ROI and marketing results you need to fill your pipeline with business.