Grace Spencer

Grace Spencer
Grace is a creative-minded marketing expert with a passion for broadcast media. As an Account Development Consultant, Grace has a desire to help local businesses grow and prosper, overall enhancing the Kansas City market. When not at work, you can find Grace working out, by a beach or spending time with her friends and family!
Find me on:

Recent Posts

Don't Make These 6 Social Media Marketing Mistakes

In 2022, social media marketing is still more important than ever. More than half of the people on the entire planet use social media, a total of 4.62 billion. That's a lot of people who could potentially interact with your content! 

Even so, some...

What Makes Your Business Unique (And How to Leverage It)

In today's market, no matter what industry you're in, it is competitive by nature and challenging to stand out. This is a big reason, so many small businesses fail in their first few years of opening.

According to the Small Business Administration,...

A Complete Guide to Legal Marketing

Law firms need to engage in effective legal marketing to stand apart from competitors and appeal to their audiences. Unlike other businesses, law firms need to build trust among audiences who may not require their services until years after...

It's the Travel Industry's Time to Shine: Marketing Tips For the Return of Tourism

Advertising 101 – 6 Important Things You Need to Know

There is no better time to begin marketing than now. While new businesses should start advertising immediately, existing companies that aren't advertising effectively are already behind. If you want your business to thrive, you can't wait for the...

How to Make Sure That Your Business Stands Out from Your Competitors

Competition among brands can quickly feel overwhelming. You know how important it is to be distinctive from similar businesses, particularly if you want to get noticed in a busy environment. Differentiating yourself, especially when you may have a...

How to Make a Splash in Your Customers Inbox: Email Marketing Tips for Small Businesses

Email marketing is one of the most popular mediums for businesses because it’s one of the most successful. Millions of people use email regularly, whether checking their inbox on mobile devices or computers, on the job, or at home. The average email...

Best Ways to Advertise Your Law Firm for Maximum Success

It’s becoming more difficult for law firms to stand out and attract clients, with so much competition and simultaneous demand. If your law firm isn't implementing effective advertising campaigns, your business will fall behind as competing attorneys...

Understanding the Buying Power of Baby Boomers

When it comes to marketing your business, it’s important to make sure your message appeals to the audience that you’re trying to reach. This means understanding the buying power of different generations and groups so you can attract the interest of...

What are Reach and Frequency and How Do They Work?

The world of marketing is full of metrics that speak to the effectiveness of a given campaign. Media cost, CPC, CPM, and ROAS are all examples of common measurements. In this article, we will discuss two of the most basic, yet most important metrics...