In order to use your website to full advantage, you need to put in the effort for your website to draw traffic. A strong focus on SEO, which ultimately helps with website visits, can increase revenue by as much as 400%. With the right strategies, you can drive more traffic to your website and ultimately see a greater return on your investment. Your website is your digital storefront and an opportunity to connect with your customers. You can use it to share information, help your customers better understand your industry and the choices available to them, and ultimately improve their opinion of your brand. When the consumer is ready to make a purchase, they are more likely to choose your business if they’ve been able to gather the information they need from your website prior.

It all starts with driving traffic to your website. 

1. TV Commercials

TV commercials are a great way to catch your ideal customers' attention and draw them to your website. Design commercials that drive customers toward action: commercials that contain a call-to-action. Keep in mind that as many as 88% of Americans may be using another device while watching TV, which means that these commercials can encourage customers to take immediate action, like visiting your website. You can also try creating information-packed ads or designing ads that will compel an emotional response from viewers, all of which can prompt them to visit your website. 

2. Social Ads

Website visits from social media now make up 4% or more of the visits to websites, a number that continues to grow as more people and businesses utilize social media effectively. Effective social ads include a clear understanding of your target audience so that you can get those ads in front of the right people. They also include a clear call-to-action that will help drive customers straight to your website. 

3. Include Long-Tail Keywords

As you think about SEO, make sure you're including long-tail keywords. Those long-tail keywords not only allow you to more specifically target the customers who are looking for the exact type of content you've produced, but they also account for an average of 70% of search traffic. Conduct research and become familiar with the long-tail keywords your target audience is most likely to search for when looking for services in your industry. 

4. Optimize for SEO

Sixty-seven percent of all clicks in searches go to the first five organic results. If you aren't optimized for SEO, including targeting the right keywords, claiming your local business listing, and building the right set of links, you may miss out on vital traffic to your website. 

5. Repurpose Content on LinkedIn

In 2019, LinkedIn was the 17th most visited website. This makes it an incredibly valuable source of traffic for your website. Make sure your business's LinkedIn profile includes information that will prove valuable to users as well as those vital links back to website content. Have your employees share your content and make sure that your business page is staying up to date with your most recent posts.

6. Utilize Internal Linking

Internal linking can both help raise your search engine ranking and keep visitors on your website once they visit. The longer a customer spends on your website, the more likely they are to trust you when they're ready to make a purchase in your industry--or to make a purchase on the spot. 

7. Make Use of Backlinks

Connect with other authorized websites to help build your own authority in search engine results. Not only do you want to link back to those websites, which can help build your search ranking, but you also want those websites to link back to you. Backlinking can help increase your authority, both in the eyes of your website visitors and in the eyes of search engine algorithms. 

8. Email Marketing

Your emails drive a large percentage of traffic to your website. Your emails should be interesting and relevant to encourage customers to open them and click through to the provided links on your website. By creating high-quality emails, you can increase your website visits and raise customers' opinion of your brand. 

9. Optimize Your Site for Fast Loading Time

For every second beyond two that your website takes to load, the bounce rate increases. By optimizing your site for fast load times, including cutting down on unnecessary pop-ups and compressing images, you can increase the odds that customers will stay on your page. 

10. Video Marketing

Fifty-four percent of customers want to see more videos from the brands they trust most. This content can, in turn, help drive traffic to your website and encourage customers to interact with your brand. Produce videos that are compelling and include a clear, coherent call-to-action. In many cases, utilizing interactive video or including links directly in your content can encourage consumers to take immediate action. 

Increasing your website traffic can improve customers' perception of your brand and encourage them to do business with you in the future. By utilizing these key strategies and following best practices for each one, you can improve your overall website traffic and ultimately see the improvement in your sales.