Even if your business is seasonal, it's important to stay ahead and continue marketing to remain top of mind when the peak season returns. Business owners often consider pausing their ad spend during the off-season, but the fact is that this doesn't...
It's essential to understand how people are talking about your brand online, which can significantly affect sales. Online reviews are among the most powerful influencers of people's buying decisions, potentially making or breaking a sale. Ninety-one...
TV and magazines are both effective and popular marketing channels on their own. However, the combination of the two can help you benefit from the best of both worlds. If you want to boost brand awareness by up to 15% or even more, it's essential to...
Digital advertising is one of the most effective ways to reach your consumers and obtain a high ROI from your marketing efforts, many statistics bear this out. For instance:
Consumers want to connect with your business in multiple ways, especially through social media. They want to have a chance to interact with you and have input. More than 90% of American millennials use social media regularly, followed by an average...