Shake off the winter blues and blahs by revamping your marketing campaigns for the spring. Engage your target markets with energetic campaigns that move their attention to novelty and new trends — no matter what industry you're in. Shaking up your...
The importance of brand image — the public's perception of your company — is that it can quite literally make or break your company. A strong brand image will elicit strong ties to your target audience that builds loyalty and gets you through your...
Thought leadership content is a compelling tactic used to establish authority and expertise in an industry. Thought leadership positions you as an individual or your brand as the leading expert on a certain subject; not only does this make your...
Employers and job seekers are always looking for the right candidates and positions, respectively. However, the job hunt today has become a struggle for both parties. Part of the reason for this is the fallout of the pandemic, which has disrupted...
Before you can develop and launch your marketing campaigns, you must know your target audience well. This entails defining and gaining a deep understanding of your target audience, including their demographics and wants. The main reason why you need...
In today's market, no matter what industry you're in, it is competitive by nature and challenging to stand out. This is a big reason, so many small businesses fail in their first few years of opening.
According to the Small Business Administration,...
Marketing is an essential function for the success of every business, but when you don't have a fully devoted internal marketing team, it can be hard to keep up with the giants in your field. That's why more and more businesses are working with...
It's time to start planning (and creating a plan for) your New Year's resolutions. Now is the perfect time to dive into your marketing goals for the year ahead and develop an annual marketing plan for 2022.
This big-picture view will be an...
In the current marketing landscape, businesses are finding it particularly difficult to predict anything. With the lingering uncertainty around the pandemic and other factors, it's challenging to anticipate any specific changes in the near future....
2021 has been unpredictable for advertisers, making it hard to stick to their annual marketing budgets. Nobody wants to waste valuable ad spend, but you also need to pivot your strategy when something isn't working. As we head into 2022,...
