Employers in Kansas City and across the country are struggling to hire and retain talent in today's environment. The pandemic and The Great Resignation have created one of the toughest times for both employers and employees in history. Between...
A large number of businesses are struggling to hire right now, but taking a new approach can help you find excellent prospects. To recruit people who are genuinely worth bringing on to your team, you need to use the right channels to reach your...
Many business owners find themselves wondering if TV advertising is still as effective as it once was. The reality is that TV marketing still has just as much power as ever. Television is still the second most profitable advertising medium in the...
Despite the increasing popularity of over-the-top (OTT) video ads and streaming services, television remains predominant because of its unparalleled reach and staying power. If you're not using TV advertising as an asset for your business, you're...
Marketers have to follow where their audiences travel, and your audiences aren't just using traditional broadcast television anymore. Instead, consumers are increasingly migrating to OTT: over-the-top media platforms that offer standalone streaming...
Both TV and digital advertising are beneficial, but determining which avenue is best to use for your business will depend on several factors. In some cases, you may want to focus more on one over the other, but in others, it may be best to use both...
You may be thinking about taking advantage of TV as an ad platform in addition to digital advertising, but at the same time, you may be unclear about how to approach it. Where do you start? What steps are involved in getting a commercial on the air?...
Sometimes, it seems as though there's a chiropractor in every shopping center. As a result, it's important to make sure that yours stands out. You want consumers who need a chiropractor to be able to find your practice and to have a reason to choose...
When you're looking for a trusted media partner to be alongside your business and help you reach your marketing goals, you want a full-service partner where you can get the input, feedback, and reach you need.
It’s a growing global issue and when it comes to consumers seeking news and information about the COVID-19 crisis, local TV stations are playing a critical role. With stay-at-home orders, mandates varying state to state, and many local businesses...
