If you're new to content marketing, you may be asking, "why is content marketing important?" The benefits of content marketing are nearly endless, as it helps you establish a strong connection with prospects and customers. Content marketing in 2022...
2021 has been unpredictable for advertisers, making it hard to stick to their annual marketing budgets. Nobody wants to waste valuable ad spend, but you also need to pivot your strategy when something isn't working. As we head into 2022,...
Many businesses experience slow and busy seasons throughout the year, and marketing efforts will change during these times. However, having a year-round marketing strategy can keep companies ahead at all times. It may be tempting to pause campaigns...
The COVID-19 pandemic has affected everyone over the past year in one way or another, including business owners trying to navigate these unprecedented times. Many have struggled with the question of whether to continue advertising. They don't want...
When people get to the point in their lives when they have to consider moving into a retirement community, this drastic change and everything that comes with it can be upsetting. Potential residents and their families often have mixed feelings....
Small businesses are incredibly important, not just to their owners but to local communities. Those small businesses form the backbone of their communities, offering people a place to gather and shop. More patrons than ever are becoming proactive...
Everyone has been spending more time at home this year, and any home improvement needs that have been put off are glaringly obvious. Many are anxious to make their home/office/school look nicer and function better for the expanded use. With the rise...
The world of marketing is full of metrics that speak to the effectiveness of a given campaign. Media cost, CPC, CPM, and ROAS are all examples of common measurements. In this article, we will discuss two of the most basic, yet most important metrics...
Advertising is not a one-and-done situation, nor is it something that you want to pursue only during your busiest seasons. It’s also not just for when you have a new promotion running. Advertising should be continuous in order to achieve maximum...
An effective advertising budget does not just reflect a specific percentage of revenue or a basic amount that a business wants to put into advertising. Instead, an advertising budget needs to be a thought-out, strategic reflection of what profits...
