Thought leadership content is a compelling tactic used to establish authority and expertise in an industry. Thought leadership positions you as an individual or your brand as the leading expert on a certain subject; not only does this make your...
If you're new to content marketing, you may be asking, "why is content marketing important?" The benefits of content marketing are nearly endless, as it helps you establish a strong connection with prospects and customers. Content marketing in 2022...
While the pandemic hit many businesses hard, others have flourished, regardless of being essential or not. Advertising strategy is the one thing that the most successful, long-enduring companies do differently. Savvy marketers know that...
Marketers appeal to key emotions and needs that they think motivate their target market. Home security companies appeal to fear and protection, while meal cooking kits appeal to convenience and health. The most successful ads appeal to even deeper...
Outdoor living is in high demand right now in the Kansas City market, and across the nation. The weather is starting to cool off, and people are still spending more time at home. As a result, they want to make the most of those outdoor living...
Home improvement businesses have been working to stand out within their communities for years. With the busy seasons and increased demand, competing with others in the industry proves to be a challenge. Now that more people are staying at home than...
Advertising is not a one-and-done situation, nor is it something that you want to pursue only during your busiest seasons. It’s also not just for when you have a new promotion running. Advertising should be continuous in order to achieve maximum...
A well-run television ad campaign can create an ROI between 300% and 500%, depending on your business and the type of campaign you're running. Effective ads are highly engaging and deliver useful content to your viewers that will help encourage them...
Did you know that advertising has been around for thousands of years? The earliest forms of advertising can be traced back to ancient Egypt. Advertising has skyrocketed in the last century, as the invention of the radio, television, and internet...
