Business owners need to know where to invest their marketing dollars to make them count. This includes different types of video marketing content. However, you might be unsure whether you should use connected TV (CTV) or over-the-top (OTT)...
Marketers have to follow where their audiences travel, and your audiences aren't just using traditional broadcast television anymore. Instead, consumers are increasingly migrating to OTT: over-the-top media platforms that offer standalone streaming...
Have you ever been watching a streaming service and wondered how many people are watching the same thing as you? The reach of OTT platforms is wide and vast, and a great marketing tool.
OTT stands for "over-the-top," and generally refers to film...
According to the 2019 Customer OTT Report, 61% of Americans own a smart TV. The report also notes that 52% of Americans use some type of OTT service, including Netflix, Amazon Video, Hulu, and more. OTT services, or over-the-top television, have...
