It can be challenging for law offices in any practice to compete with each other, including estate planning attorneys in Kansas City. To get ahead of the competition and attract more clients, law offices need to use good marketing. With the right strategies, estate planning attorneys can become the best in their city and achieve the highest rankings on Google. 

To stand out and establish a stronger connection with prospective clients, the following are some key marketing tips for estate planning attorneys to stay top-of-mind in Kansas City. 

1. Create a Brand to Stand Out from the Rest

Several law firms offer the same legal services, making it essential to focus on building a brand that stands out from others. To make sure your firm is unique, learn what makes you different from the rest in Kansas City. What is it about your law practice that differentiates you, whether it's a highly focused niche in your core practice area or an original offer to clients? You should also determine what kind of value you bring to clients, giving your internet marketing strategies a more precise direction.

2. Make Your Marketing Location-Focused

As you approach your marketing strategies, make sure they're locally focused. SEO-focused keywords targeting Kansas City and surrounding service areas can drive local traffic. If you can develop landing pages for service areas and use relevant keywords for each page, along with your website in general, you can rank higher on Google. As locals search for estate planning lawyers in and around Kansas City, they'll then be far more likely to find you over competitors.  

For example, you may serve people beyond the central city to suburbs such as Merriam, Gladstone, Liberty, or other areas. In these cases, you could develop local marketing campaigns and content for each to maximize traffic. As you dominate these local markets, competitors will have to work harder to keep up with you.

3. Publish Valuable Content

If you want to develop your business into the go-to estate planning law firm in KC, you'll need to build an audience that knows your reputation. You can achieve this by posting relevant and highly valuable content that helps your audience. 

One type of content you could create includes helpful videos that answer frequently asked questions about your firm and industry. Additionally, you can provide advice-giving blogs, social media posts, resources on your website, eBooks, and more. In your email marketing campaigns, you can also send high-value content to leads regularly in the form of a newsletter.  

Through all of this content, you can further ensure your firm stays top-of-mind among audiences until they need your services. When the time comes to reach out to an estate planning attorney, you'll likely be the first that comes to mind.

4. Get Involved in the Community

You'll be able to boost your law firm's influence by getting involved in the community. You can become well-known in your community by advocating for a good cause, getting involved in local events, and generally showing that you care about the people you serve. Through local community efforts, you can advertise your law firm and build trust among audiences. 

One of the best ways for estate planning attorneys to stand apart in their community is to engage in cause marketing. Through a cause marketing campaign that involves supporting a specific charity or cause, you can significantly improve your firm's reputability among the community.  Ensure that the particular cause or charity you choose to pursue aligns with your firm's values. Cause marketing will help the community associate your firm with the cause you support. 

Use Good Marketing to Fuel Your Firm's Success 

All estate planning attorneys need to have a strong marketing plan to get and stay ahead of competing firms. With effective marketing, firms can advertise their estate planning services and appeal to more clients who are likely to become quality leads.  

On the other hand, if a firm doesn't take the time to develop a solid marketing plan,  it could wind up falling behind the competition. Estate planning attorneys that fail to differentiate themselves and stand out from the many local firms, will have a much harder time attracting clients.  

If you can establish your firm as unique and memorable, achieve high local rankings on Google, provide value to audiences, and get involved in the community, you'll have the chance to flourish. Investing the time, energy, and money needed for effective marketing can yield a high ROI as you soar above competitors.