Thought leadership content is a compelling tactic used to establish authority and expertise in an industry. Thought leadership positions you as an individual or your brand as the leading expert on a certain subject; not only does this make your...
Judy Crawford
Recent Posts
It's become more difficult than ever for many employers to recruit new employees. due to several factors. One of the biggest reasons for this challenge was the spread of the pandemic and the uncertainties around it. Millions of layoffs occurred...
If you're new to content marketing, you may be asking, "why is content marketing important?" The benefits of content marketing are nearly endless, as it helps you establish a strong connection with prospects and customers. Content marketing in 2022...
While the pandemic hit many businesses hard, others have flourished, regardless of being essential or not. Advertising strategy is the one thing that the most successful, long-enduring companies do differently. Savvy marketers know that...
Many business owners find themselves wondering if TV advertising is still as effective as it once was. The reality is that TV marketing still has just as much power as ever. Television is still the second most profitable advertising medium in the...
It can be challenging for law offices in any practice to compete with each other, including estate planning attorneys in Kansas City. To get ahead of the competition and attract more clients, law offices need to use good marketing. With the right...
If you run a home services business, it undoubtedly plays a huge role in your life. For many business owners, it is their life. You have a lot on your plate, from scheduling appointments to providing estimates to sending out invoices, not to mention...
Both TV and digital advertising are beneficial, but determining which avenue is best to use for your business will depend on several factors. In some cases, you may want to focus more on one over the other, but in others, it may be best to use both...
TV and magazines are both effective and popular marketing channels on their own. However, the combination of the two can help you benefit from the best of both worlds. If you want to boost brand awareness by up to 15% or even more, it's essential to...
A growing number of people are seeking help from financial institutions for a myriad of reasons. Whether it's buying a house or looking for financial assistance after losing a job, many people are in need of financial aid that the right institution...
