A customer's lifetime value reflects the full value of a customer to your business over their relationship with you; not just an initial purchase, but the value of that customer as they make multiple purchases with your business.
Judy Crawford

Judy is a passionate Key Account Consultant at KCTV5 Marketing, advocating for her advertising agencies and clients. Her approach to business has led to several awards including the Diane Freels and Media Legend Award from the Kansas City advertising community. When Judy is not working, she enjoys "anything family," especially spending time with her grandsons and going to the beach!