When marketing a medical practice in Kansas City or another area, it can be challenging due to the local laws in place, competing practices, and competitors' marketing, making it difficult to stand out. However, taking suitable approaches when advertising your medical practice can help you differentiate your brand and build trust among prospective patients. The following are some marketing tips to implement in your next strategy to help your medical practice succeed with local digital and TV advertising efforts.

1. Make Sure to Check Local Laws 

In addition to federal laws for medical practices, you also need to consider the local laws in Kansas City to ensure you remain compliant. For instance, you could put your medical practice and licenses at risk if you violate specific state laws in Kansas or Missouri, which could entail:

• Soliciting medical services or products using false advertising
• Using any messaging or imagery that could lead people to believe that you are qualified to provide specific medical services for which you aren't licensed
• Claiming that an incurable disease or condition is curable through your services or products

Maintaining compliance in your marketing across all channels can help avoid potentially severe consequences of false or otherwise non-compliant offline and digital advertising. Subsequently, people will be more likely to trust your practice if you're consistently in good standing with local laws. Otherwise, a history of legal issues can be a huge deterrent for potential patients.

2. Give Your Ads a Kansas City Twist

When developing advertising campaigns, you can effectively make your practice feel like a part of the community by adding a local twist to your ads. You can feature specific local landmarks and other recognizable locations throughout the city, associating them with your practice. You can also reference specific communities in the town and nearby suburbs you serve and your affiliation with other local practices. The more you synonymize your office with the surrounding community through your advertising, the more people will perceive you as an embedded part of it.

3. Highlight How Your Practice Works with the Community 

To further establish your practice as a meaningful contributor to your community, you can cover the different ways your practice works with the area. For example, you can sponsor certain local charity events and other causes that help prove that you're willing to give back. You can also explore partnerships with other reputable practitioners in the area to attract their patients and boost your credibility. People want to know precisely how your practice is good for the community, and there are many ways to demonstrate your impact.

4. Showcase People of Kansas City Who Support Your Practice 

Few factors can help increase trust in your medical practice, like patient testimonials. Seventy-two percent of people say that positive online reviews and testimonials increase their confidence in a business, and that's especially true for medical practices. When their health is at stake along with potentially costly or even dangerous procedures, people want to know what past patients' experience has been. This is why testimonials can be even more effective than listing all your staff's credentials and experience.

There are many ways to incorporate patient testimonials and build more trust around your practice. You can feature patient testimonials in your ads that interview local patients from Kansas City about their treatment before and after photos that show the results. On your website, you can also feature additional testimonials on a webpage dedicated to them. Through social media channels, you can share weekly patient stories, perhaps covering different treatments you provide.

5. Share How You Are Operating During the Pandemic

With the introduction and spread of the COVID-19 pandemic, people have been concerned with how businesses handle it, particularly healthcare facilities. Ensure your audience knows what to expect and the protocols you have in place for appointments, including the specific safety equipment you use to keep both patients and your staff safe. If you offer virtual patient consultations, advertise these services as well.

Detailing what steps your practice is taking to keep everyone healthy when they visit can show that you genuinely care about your patients' welfare. Doing so can also help further put patients at ease and encourage them to visit your facility, especially if they're potentially susceptible to health complications due to the pandemic.

Stand Apart from Other Practices with Effective Kansas City Marketing

If you can develop comprehensive, integrated marketing campaigns that resonate with local audiences in Kansas City, you can stand out from the competition. By making sure your advertising is compliant, locally relevant, rich with testimonials from past patients, and aware of concerns around the pandemic, you can attract more patients as you build trust. If you can give your Kansas City marketing efforts the attention they deserve, you'll have the chance to succeed and rise above competing practices.