The True Value of Aligning Your Business with Your Kansas City Sports Team

Mike Steggerda

Mike Steggerda About The Author

Jun 16, 2020 8:30:00 AM

Many people are incredibly eager for sports to return. As a result, the upcoming NFL games will be heavily watched. As social distancing concerns continue, television viewership may reach even higher viewing numbers. Many people can't wait for the start of the upcoming season: a chance to interact with their favorite teams, connect with other fans, and get excited about upcoming games. By aligning your business with a Kansas City sports team, you can take advantage of that excitement to connect with your customers and build a connection between your brand and those popular sports teams. Not only that, but you can also take brand awareness to new heights.

Americans want sports now more than ever.

In the midst of the pandemic, which led to many cancellations across sports, many Americans have realized just how much sports mean to them. Kansas City sports fans are loyal and anxiously awaiting the return of their teams, especially the upcoming season for the reigning Super Bowl champions. Americans are eager to have sports back, both for a sense of normalcy and because they have realized the important role those games play in their lives.

For Kansas City businesses, it means lots of people will be watching as the NFL season ramps up and games resume. As a business looking for ways to raise brand awareness and inform consumers of how your business can benefit them, you may discover aligning your brand with local sports teams helps increase enthusiasm in your brand.Americans are also looking to support local businesses which support their favorite teams. They like the idea of connecting with and supporting brands that, in turn, support what matters to them.

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Sports marketing offers the opportunity to get your brand in front of more people.

Kansas City is home to the Super Bowl champions. Meaning a lot of loyal fans are eagerly awaiting to support their favorite team and the brands that stand behind them. If the NFL limits the number of people in the stands or social distancing measures continue, that means even more people tuning in. Instead of attending the game, many fans will watch the games in homes with friends and family members to avoid visiting crowded sports bars on game day.

This year, KCTV will televise 9 regular season games, 18 non-Chiefs games, 2 wild card games, and the Super Bowl. Meaning immense opportunity for your business to increase brand awareness. Seeing your brand associated with their favorite teams will help encourage viewer confidence. Many of those viewers are people who may not watch television during other times. The high viewership associated with big games can also help reach a wider audience than many of the other television shows.

Creating a relationship with sports fans matters.

Sports fans are incredibly loyal. Many people know someone who loyally supports a team no matter where they rank. During good years, like the ones seen recently in Kansas City teams, excitement and commitment to that team increases even more. That support often extends beyond the sports teams themselves to the brands and businesses that are aligned with those teams. Sports advertising can help you build brand awareness and relationships with sports fans. It's not just advertising during the games themselves that will help you achieve your goals. Taking advantage of the hours before and after the game, or marketing during other segments related to those teams, can help you grow your presence and brand awareness, too. For example, as a restaurant, you can choose to market your business during a news segment that focuses on creating the perfect foods for tailgating.

TV commercials during, and directly before and after the big games often sell out quickly. Super Bowl commercials, in particular, quickly sell out as well. By planning your marketing well ahead of time you can capitalize on those opportunities and make your purchases early.

Many people are incredibly excited about the upcoming sports seasons. They're eager for the seasons to start, both for the sense of normalcy that comes from supporting their favorite teams and for all the excitement that goes into a season. Your brand can take advantage of the opportunities offered by that connection. By aligning your brand with Kansas City sports teams, you can create a relationship with fans that can help advance your business and ultimately lead to higher levels of success.

Topics: Sports Marketing