The importance of brand image — the public's perception of your company — is that it can quite literally make or break your company. A strong brand image will elicit strong ties to your target audience that builds loyalty and gets you through your...
Subject lines are the very first thing people see in their inboxes, which is why it's so crucial to optimize them for performance when creating an email marketing strategy. Catchy email subject lines are necessary to increase email open rates and...
A large number of businesses are struggling to hire right now, but taking a new approach can help you find excellent prospects. To recruit people who are genuinely worth bringing on to your team, you need to use the right channels to reach your...
Businesses want to target ideal benchmarks in email marketing, including high open rates and click-through rates (CTR). These measurements can help you determine how well your campaigns are performing. What defines a good benchmark will depend on...
Despite the increasing popularity of over-the-top (OTT) video ads and streaming services, television remains predominant because of its unparalleled reach and staying power. If you're not using TV advertising as an asset for your business, you're...
At KCTV5, we offer clients a combination of top-tier customer service and communication to develop cost-effective and unique advertising campaigns. Our experienced consultants work to provide a custom-tailored solution to meet our clients' specific...
Both direct mail and email marketing are among the best ways to get directly in front of your audience. Using a combination of both, you can place your ads in people's inboxes both physically and digitally. As a result, you can drastically increase...
Crowley Mattress and Furniture wanted to stand out as more than just an average, everyday mattress and furniture company. In addition to high-quality furniture, they wanted to provide their customers with an amazing experience, including...
At the start of the 2019 football season, the Kansas City Chiefs won a number of new partnerships, including one with locally-based Mano's Wine. This winery formed a licensing agreement with the team to produce a limited-edition 50th-anniversary...
Many people are incredibly eager for sports to return. As a result, the upcoming NFL games will be heavily watched. As social distancing concerns continue, television viewership may reach even higher viewing numbers. Many people can't wait for...
