A steady influx of new customers is the lifeblood of any business. New customers increase revenues and contribute to sustainable growth. Moreover, turning new customers into loyal customers is one of the best marketing investments that a company can...
Have you recently completed a marketing campaign and are wondering how to calculate your ROI? With any type of marketing, it's essential to identify your return on investment. This is a fundamental point, but not all businesses keep it in mind to...
A customer's lifetime value reflects the full value of a customer to your business over their relationship with you; not just an initial purchase, but the value of that customer as they make multiple purchases with your business.
