A well-run television ad campaign can create an ROI between 300% and 500%, depending on your business and the type of campaign you're running. Effective ads are highly engaging and deliver useful content to your viewers that will help encourage them to choose your business when they need to make a purchase or find a service in your industry.

The creative process to design and produce a TV commercial, however, can leave many businesses struggling. Going through the process with another company, rather than working directly with a media partner at the TV station you want to advertise on, can also make it harder to see exactly the results you want from the campaign. When you work with an experienced media partner, however, they can help with everything from pre-planning to tracking the success of your commercial.

Pre-Production

During the pre-production stage, you will start by determining the objectives of your commercial. Exactly what do you want to accomplish with this specific piece? Who do you want to use it to reach? How does it relate to your other advertising efforts? You will then decide on the shoot location and choose what the commercial will look like. During the pre-production stage, you will also write the script and put together all the pieces you need in order to create an effective commercial.

When working with a media partner, this may include everything from advice about the type of content that will most likely appeal to the viewers you're trying to reach to assistance designing your script and other creative materials. Your media partner can help walk you through the process so that you have a better understanding of each element of your commercial.

The Shooting Process

During this stage of the process, you will actually shoot the commercial. If you go the do-it-yourself route, you'll need to hire a crew to take care of the filming. A media partner, on the other hand, will provide the technology you need for the shoot, from microphones to cameras, and ensure that you get a quality take before moving on to the next shot. An experienced media partner will help you catch the right angles, make your speech look more natural, and provide advice at every stage throughout the process.

Post-Production

Once you have the raw footage from your shoot, it's time for post-production. Most importantly this includes editing: putting together the best of each scene, removing any outtakes, and making sure that your commercial has everything it needs to succeed. During this stage, your media partner will help it look its best by adding in any voiceovers, putting on the final touches to the commercial, and cleaning up any errors in the process.

By working with a media partner from the beginning, you will receive several advantages over simply taking the commercial to a station already put together. First and foremost, a media partner will help keep your brand in mind and ensure that your voice is heard throughout the commercial. Equally important, however, a media partner will add critical advice about the look, the mood, and the content that will help reach the audience of a particular segment or time slot. Not only that, but your media partner will also help fit that commercial into the right slot, which means that it will seamlessly fit in with the content already on the air, rather than jarring the user out of the experience they were already viewing.

Throughout the editing process, your media partner will keep your goals at the forefront, including continuing to integrate your commercial with your other advertising efforts so that you can experience the maximum return on your investment. Working with a media partner can also make the process of moving from taking the beginning stages of your commercial all the way to the screen much easier for your business as a whole. A media partner can help ensure that your commercial is TV-ready so that it can go straight on the air after that initial round of editing is done.

Why Choose a Media Partner?

When you work with a media partner, they can help you every step of the way. They can help keep your vision in mind from the initial concept associated with your commercial to the final product. It's easy, as you continue shooting, to get lost in the details or to lose track of the most important elements of a commercial, but a media partner can help keep you on track while ensuring that your content is ideal for your target audience. If you haven't used a media partner for your past TV commercials, consider how making that transition can make it easier to create and deliver your next advertising campaign.