Despite the increasing popularity of over-the-top (OTT) video ads and streaming services, television remains predominant because of its unparalleled reach and staying power. If you're not using TV advertising as an asset for your business, you're neglecting millions of viewers who may not see you as easily on other platforms.
If you need more convincing that TV advertising is right for you, here are some specific reasons why this platform isn't going anywhere. If you can use this medium to your advantage, you'll be able to climb and stay above competitors.
TV's Reach Is Insurmountable
One compelling reason to incorporate a TV advertising strategy today is that more people are watching than ever before. There are currently over 120.6 million TV households in the U.S., and that number is rising. In addition to the growing number of TV homes, it's possible to reach millions of people in every demographic.
Although TV is seeing an aging viewership, younger audiences are also watching more TV, which is mainly due in part to the changes that came with the pandemic in 2020. Keep in mind that younger audiences in the Millennial generation are the last among those who grew up with TV. These younger viewers continue to watch it, and they're not likely to give up this habit in the near future.
TV's Popularity Is Resilient
Streaming services such as Hulu, Netflix, and HBO Max are rising, but this shift hasn't negatively impacted television viewership. On the contrary, the popularity of TV has remained steady and withstood the test of time. As mentioned, there are currently more than 120.6 million TV households, and it's still the standard for people tuning in for news and events.
While people can view many of their favorite shows and movies through streaming services, they can't access local or national news as easily without traditional TV. Many also enjoy watching their favorite shows on the days and nights they air, with their own rituals for viewing them.
Commercials Have High Impact
People tend to trust TV commercials more than other types of ads. This makes them highly effective and most likely to captivate audiences. As a result of the reach and overall impact of TV commercials, they tend to bring more money in than they cost to launch. When used the right way, television can yield high ROI and help you make the most of your ad spend.
To get the best possible results from your TV commercials, it's essential to know how to set your advertising budget. Additionally, you need to set clear goals to help facilitate the outcome you want, whether you want to drive sales or simply boost brand awareness. If you can develop a solid campaign that remains within your allotted budget from the start, you'll be able to optimize your reach and influence. Over time, as your funding increases, you can launch more extensive campaigns that generate even better ROI.
TV Mixes Well With Other Parts Of Your Strategy
TV advertising is potentially very compelling on its own, but you can more effectively harness commercials' power by integrating them with the rest of your strategy. You can use TV commercials to complement your digital marketing or offline campaigns, keeping your business top-of-mind and driving sales. Today, many people browse the internet with another device while watching, making this all the more important to consider.
For example, you can use a TV ad that includes a vanity URL to visit your website, which people can then easily lookup on their phones while watching TV. They can then learn more about your brand from the convenience of their mobile device and connect with you instantaneously. You can also encourage people to follow you on social media, purchase a particular item, or contact you directly via phone in a call-to-action campaign. Ultimately, you can decide how best to approach your TV advertising based on what's best for your brand.
Use TV Advertising to Maximize Reach and Results
If you're worried about television ad campaigns underperforming compared to others, TV isn't likely to fade away anytime soon. Using it in conjunction with other advertising and marketing efforts can help you further extend your reach and impact. If you want to get better returns on ad spend and drive consistent results across your strategies, TV is an invaluable tool to have in your kit.
To develop a winning TV advertising strategy that's integrated with the rest of your marketing, consider working with a media partner. A reliable partner will have the experience and resources needed to build a strategy that's right for you. Apart from helping land the ideal ad placement, a collaboration with a media company can also help produce a top-quality commercial based on your available budget, increasing both impressions and ROI.