In some cases, companies may not want to sell a product or service as much as they want to sell a way of life. This is where lifestyle marketing comes in, enabling businesses to align their offerings with their customers’ specific interests. If you...
It's essential to understand how people are talking about your brand online, which can significantly affect sales. Online reviews are among the most powerful influencers of people's buying decisions, potentially making or breaking a sale. Ninety-one...
Both marketers and consumers already know, this holiday season will look a little different. People are concerned with maintaining social distance while still spending time with friends and loved ones. They may also have unique purchasing or...
Home improvement businesses have been working to stand out within their communities for years. With the busy seasons and increased demand, competing with others in the industry proves to be a challenge. Now that more people are staying at home than...
According to the 2019 Customer OTT Report, 61% of Americans own a smart TV. The report also notes that 52% of Americans use some type of OTT service, including Netflix, Amazon Video, Hulu, and more. OTT services, or over-the-top television, have...
As the stay-at-home orders have begun to lift and businesses are reopening their doors, it’s important to start focusing on the better times ahead. Everyone has been stuck inside for a few months now and they are eager to return to a more normal way...
Did you know that advertising has been around for thousands of years? The earliest forms of advertising can be traced back to ancient Egypt. Advertising has skyrocketed in the last century, as the invention of the radio, television, and internet...
