One of the keys to any business's success is a sound marketing strategy that performs optimally. When developing the perfect marketing strategy, advertisers need to know what works and what doesn't. As you determine what types of campaigns and content drive results, you can continually optimize for increased efficiency.  

To develop a successful marketing strategy that increases brand awareness, conversions, and sales, you'll need to take the necessary steps.

Use Data and Analytics to Measure Performance 

When measuring the success of marketing campaigns, you need to see the cut-and-dry results of your efforts. There are many ways to view analytics and data. For websites,  use Google Analytics to see page views, session duration, bounce rates, and other metrics that can help gauge performance. Social media platforms such as Facebook and LinkedIn also have analytics that you can view and interpret. 

When looking at the analytics behind your campaigns, focus on one or two key metrics to evaluate and improve as you move toward your goal. By scrutinizing the data, you'll better understand what's working and what isn't. With these actionable insights gathered, you can determine where and how to improve your campaigns. 

Check Website Analytics 

The performance of your website will show how well your marketing is performing. By using Google Analytics, you'll be able to gain deeper insights into your audience's interactions with your web pages. 

One of the best ways to tell if your marketing is working is by looking at your bounce rate. If your bounce rate is high, this indicates that people are quick to leave your website, which could be due to several factors. Your content or design might be unappealing, for instance. In other cases, information may be irrelevant to your target audience. In addition to bounce rates, you should look closely at conversion rates, which can further indicate the effectiveness of your campaigns and web pages. 

Furthermore, consider where your website traffic is coming from, as this can indicate which platform you should direct your focus. Although the data around specific keywords in analytics platforms may be limited, you can measure which target keywords perform better than others based on page rankings and traffic. 

Perform a Social Media Analysis 

On your social media pages, you need to find out how much engagement you're attracting. Using your platform's analytics tools, figure out which kinds of posts receive the most attention and clicks. Based on what tends to draw and hold people's attention, you can share more posts that appeal to your audience. 

Looking back at your website's analytics, you can also determine how much traffic comes from social media channels. In the process, you can find out which platforms appear more productive and worth targeting. Ultimately, you'll want to focus your efforts where they matter the most. As you pinpoint which platforms your audiences use most frequently and which posts perform the best, you can optimize your social media efforts. 

Conduct a Customer Survey 

Although analytics can give you plenty of insight into what your audiences like or don't like about your business, customer surveys are invaluable. If you genuinely want to know how your customers perceive your company, it pays to ask them. Using surveys, you can more directly ask what people think and what they would like to see from you. This can help inform your future marketing campaigns when targeting new prospects. 

In your surveys, ask how efficient your website is, how pleased customers are with the emails they receive, and how audiences interact with your brand the most. With these details, you'll get a better idea of how to tailor your website and marketing to your target audience. Customers also often appreciate surveys, as they show that you value their input, which drives more loyalty.  

You can even ask certain questions on your social media platforms, showing new audiences that you care about what customers have to say. At the same time, existing customers may publicly endorse your business in comments. 

Connect with a Media Partner to Build a Successful Marketing Strategy 

Knowing precisely what's working and what isn't can help you develop strong marketing campaigns. On the other hand, you may become overwhelmed as your business grows and your campaigns expand. If you want to keep your business on track and generate higher ROI with your marketing efforts, working with a media partner may be the right move. When teaming up with a reliable partner, you can get the most from your marketing campaigns and experience true success.