Direct Mail vs. Email Marketing: What you Need to Know

Both direct mail and email marketing are among the best ways to get directly in front of your audience. Using a combination of both, you can place your ads in people's inboxes both physically and digitally. As a result, you can drastically increase...

The Value of Planning Your Creative Using Research

Your creative is an incredibly important asset to your advertising campaign. It captures the attention of your audience. It's what makes that big impression on consumers and convinces them your business is the one they want to support.

Before you...

[VIDEO] Does Your Business Have a Marketing Roadmap For 2021?

Many businesses are still dealing with the unexpected difficulties that 2020 brought due to the COVID-19 pandemic. Subsequently, business owners haven't really had much time to think ahead to 2021 and what their plans will be for the next year....

How to Keep Your Marketing Consistent During a Political Season

Advertising during the election season can be a challenge as political ads use up the majority of airtime. As a result, it might be difficult to find a time slot, but there are other ways to keep your business in front of your audience. You will...

Understanding the Buying Power of Baby Boomers

When it comes to marketing your business, it’s important to make sure your message appeals to the audience that you’re trying to reach. This means understanding the buying power of different generations and groups so you can attract the interest of...