Before you can develop and launch your marketing campaigns, you must know your target audience well. This entails defining and gaining a deep understanding of your target audience, including their demographics and wants. The main reason why you need...
Seth Rosenthal

Recent Posts
Marketing is an essential function for the success of every business, but when you don't have a fully devoted internal marketing team, it can be hard to keep up with the giants in your field. That's why more and more businesses are working with...
Lifestyle marketing and New Year's resolutions are the perfect partnership for starting your 2022 marketing plan with a bang. When the holiday shopping season has rolled to a stop, people are ready to pick up new activities, new healthy habits, and...
Marketing is a science, with complex numbers and analytics guiding best practices and how to structure your subsequent campaigns. However, creating a brand story that sets the foundation for your marketing approaches is more of an art.
You and...
You may be thinking about taking advantage of TV as an ad platform in addition to digital advertising, but at the same time, you may be unclear about how to approach it. Where do you start? What steps are involved in getting a commercial on the air?...