Before you can develop and launch your marketing campaigns, you must know your target audience well. This entails defining and gaining a deep understanding of your target audience, including their demographics and wants. The main reason why you need...
Marketing is an essential function for the success of every business, but when you don't have a fully devoted internal marketing team, it can be hard to keep up with the giants in your field. That's why more and more businesses are working with...
Lifestyle marketing and New Year's resolutions are the perfect partnership for starting your 2022 marketing plan with a bang. When the holiday shopping season has rolled to a stop, people are ready to pick up new activities, new healthy habits, and...
Marketing is a science, with complex numbers and analytics guiding best practices and how to structure your subsequent campaigns. However, creating a brand story that sets the foundation for your marketing approaches is more of an art.
You and...
A social media presence is essential for every business. Even if you primarily focus on your brick-and-mortar store or have sales through Amazon, social media profiles allow you to reach out to your customer base, develop a brand identity, and...
Marketers appeal to key emotions and needs that they think motivate their target market. Home security companies appeal to fear and protection, while meal cooking kits appeal to convenience and health. The most successful ads appeal to even deeper...
You may be thinking about taking advantage of TV as an ad platform in addition to digital advertising, but at the same time, you may be unclear about how to approach it. Where do you start? What steps are involved in getting a commercial on the air?...
When you're looking for a trusted media partner to be alongside your business and help you reach your marketing goals, you want a full-service partner where you can get the input, feedback, and reach you need.
During the 2008 recession, many businesses struggled with how to react. Businesses needed strategies that would help them continue to service customers while simultaneously protecting the business's interests, which is exactly what we’re...
