In the current marketing landscape, businesses are finding it particularly difficult to predict anything. With the lingering uncertainty around the pandemic and other factors, it's challenging to anticipate any specific changes in the near future....
2021 has been unpredictable for advertisers, making it hard to stick to their annual marketing budgets. Nobody wants to waste valuable ad spend, but you also need to pivot your strategy when something isn't working. As we head into 2022,...
Law firms need to engage in effective legal marketing to stand apart from competitors and appeal to their audiences. Unlike other businesses, law firms need to build trust among audiences who may not require their services until years after...
Marketing is a science, with complex numbers and analytics guiding best practices and how to structure your subsequent campaigns. However, creating a brand story that sets the foundation for your marketing approaches is more of an art.
You and...
While the pandemic hit many businesses hard, others have flourished, regardless of being essential or not. Advertising strategy is the one thing that the most successful, long-enduring companies do differently. Savvy marketers know that...
A large number of businesses are struggling to hire right now, but taking a new approach can help you find excellent prospects. To recruit people who are genuinely worth bringing on to your team, you need to use the right channels to reach your...
When you define your target audience, you can use your ads to speak directly to customers’ needs, driving more sales for your business. Before you can begin advertising, you need to know your target market. Otherwise, your advertising may not...
If you want to align your company’s core values with your audience while strategically growing your brand, cause marketing is a powerful way to campaign. With cause marketing, businesses can support a cause while raising brand awareness,...
Last year, the holiday season was unlike any we’ve seen. This year, it’s time for retailers to brace for returning shoppers, develop new marketing approaches, and overcome possible challenges to make the road to a successful season as accessible...
Businesses with older audience demographics may wonder how best to reach them and struggle to develop a solution. However, there are some great ways to strategize marketing to older groups. In addition to other types of strategies, businesses can...
